Privacy

Privacy at Where It Leads

Where It Leads respects your privacy.

This website is designed to operate with as little personal-data processing as reasonably possible. We do not use advertising trackers, behavioural analytics, tracking pixels, or tracking cookies, and we do not ask visitors to create accounts or provide personal information simply to browse the website.

This notice explains what information may nevertheless be processed when you visit the website and how that information is handled.

Who is responsible for your data?

The data controller for this website is:

Matthew LaPorte
Privacy contact: hello@whereitleads.fm

If you have any questions about privacy or the processing of your personal data, you can contact us at the address above.

Information processed when you visit the website

Where It Leads does not intentionally collect personal information from visitors simply because they visit or browse the website.

However, operating a website necessarily involves some technical processing. The website is hosted by Netlify, which may process technical information associated with requests to the website, such as IP addresses, browser and device information, operating-system information, timestamps, and related technical or security information.

This processing is necessary to deliver, maintain, secure, and protect the website and its infrastructure.

Where It Leads does not use this information to build visitor profiles, track behaviour across websites, or serve targeted advertising.

Cookies and tracking

Where It Leads does not use:

• Advertising cookies
• Behavioural tracking cookies
• Analytics cookies
• Tracking pixels
• Advertising or retargeting technologies
• Third-party scripts intended to track visitors

The website does not require visitors to consent to analytics, advertising, or behavioural tracking.

Browser storage

The website may use your browser’s local storage solely to remember that you have dismissed the privacy notice displayed when you first visit the site.

This information:

• Remains on your device
• Is not sent to Where It Leads
• Is not used to identify you
• Is not used for analytics or behavioural tracking
• Does not contain personal information

You can remove this information at any time by clearing the stored site data for Where It Leads in your browser.

No cookie is used for this purpose.

External links and podcast platforms

The website contains links to external services and podcast platforms, which may include Spotify, Apple Podcasts, YouTube, and other listening services.

These are ordinary links. Where It Leads does not embed their players or tracking technologies on this website.

When you follow a link to an external service, you leave the Where It Leads website and become subject to that service’s own privacy practices and terms. We do not control how those services process information about you.

Hosting

The Where It Leads website is hosted by Netlify.

Netlify may process technical information as part of providing its hosting, infrastructure, security, and related services. Such processing may involve the transfer or storage of information outside Switzerland or the European Economic Area where applicable.

Where required by applicable data-protection law, appropriate safeguards are used for such transfers.

For more information about how Netlify handles personal data, please refer to Netlify’s own privacy documentation.

Legal basis for processing

Where applicable, personal data processed in connection with the operation and security of this website is processed on the basis of our legitimate interest in providing a secure, reliable, and functioning website.

Where processing is required to comply with a legal obligation, the applicable legal obligation provides the relevant legal basis.

Where consent is required under applicable law, we will obtain that consent before carrying out the relevant processing.

How long information is retained

Where It Leads does not maintain its own visitor-tracking or analytics database.

Technical information processed by our hosting and infrastructure providers may be retained for periods determined by those providers in accordance with their own policies, contractual obligations, security requirements, and applicable law.

We do not retain visitor information for the purpose of building behavioural profiles or marketing databases.

The privacy-notice dismissal preference stored in your browser remains there until you or your browser removes the stored site data.

Your rights

Depending on your circumstances and the applicable law, you may have rights concerning your personal data, including the right to:

• Request access to personal data concerning you
• Request correction of inaccurate or incomplete information
• Request deletion of personal data
• Request restriction of processing
• Object to certain processing
• Request data portability where applicable
• Withdraw consent where processing is based on consent

You may exercise applicable rights by contacting:

hello@whereitleads.fm

We may need to verify your identity before responding to a request.

If you are located in the European Economic Area, you may also have the right to lodge a complaint with the data-protection supervisory authority in your country.

In Switzerland, you may contact the Federal Data Protection and Information Commissioner (FDPIC) where you believe your data-protection rights have not been respected.

Changes to this notice

We may update this Privacy Notice from time to time if the website, services we use, or applicable legal requirements change.

The latest version will always be published on this page.

Last updated: August 2026